| 不同类型旅游地竞合关系研究——基于旅游者忠诚差异分析 |
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| 引用本文： | 粟路军.不同类型旅游地竞合关系研究——基于旅游者忠诚差异分析[J].旅游科学,2011,25(5):41-56. |
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| 作者姓名： | 粟路军 |
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| 作者单位： | 中南大学商学院,湖南长沙,410083 |
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| 基金项目： | 教育部人文社科基金一般项目《重游现象及其形成机制研究》(09YJA790069) |
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| 摘 要： | 旅游地竞合关系是旅游地理学研究的重要内容。旅游地竞合关系的实质是客源市场的竞合，它主要通过旅游者忠诚来体现。本文通过构建旅游者满意与旅游者忠诚的结构方程模型（SEM），以观光旅游者、乡村旅游者和城市旅游者为研究对象，通过分析旅游者满意与旅游者忠诚3个维度的具体关系来考察3种类型旅游者忠诚的异同，并探讨了不同类型旅游者忠诚差异产生的原因，在此基础上归纳、总结出不同类型旅游地竞合关系及其影响因素。
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| 关 键 词： | 旅游者满意 旅游者忠诚 旅游地 竞合关系 观光旅游者 乡村旅游者 城市旅游者 |
A Study on the Relationships of Competition-Cooperation in Different Destination Types: Based on the Divergences of Tourist Loyalty |
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| SU Lujun.A Study on the Relationships of Competition-Cooperation in Different Destination Types: Based on the Divergences of Tourist Loyalty[J].Tourism Science,2011,25(5):41-56. |
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| Authors: | SU Lujun |
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| Institution: | SU Lujun(School of Business,Central South University,Hunan Changsha 410083,China) |
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| Abstract: | The relationship of competition and cooperation at destinations is an important subject in the research of tourism geography.Tourism market' s competition-cooperation is the essence of destination competition-cooperation,and achieved by tourist loyalty.By building the SEM among tourist satisfaction,intention to revisit,word-of-mouth and search for alternatives,taking sight-seeing tourist of Wuyi Mountain,rural tourist of Changsha city and city tourist of Xiamen city as study objects,through comparative anal... |
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| Keywords: | tourist satisfaction tourist loyalty destination cooperation-competition relationship sighting-seeing tourist rural tourist city tourist |
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