| Abstract: | Based on the evidence of Devon and Cornwall, politicians continuedto regard the provincial press as highly influential in determiningtheir readers' party political affiliations well into the twentiethcentury. Until at least 1914, many of the leading local andregional newspapers were owned by prominent local politicians.After 1918, especially following the amalgamation of the twomain Conservative and Liberal papers, local politicians feltkeenly their lack of a reliable source of press support. Thecost of funding a party political newspaper became too highfor all but the richest politicians. Moreover, the status ofthe provincial press was increasingly undermined by improvedrail communications, allowing the national press to competeeven in farthest Cornwall. The wireless also reduced the importanceof the provincial press from the late 1920s. The real political influence of the provincial press is impossibleto assess with any certainty. Newspapermen believed that, despitethe often substantial expenditure by politicians, a stronglyparty political paper was more likely to alienate non-partisanreaders, leading to neither political nor commerical success.Modern research also suggests that partisan newspapers are probablyonly partially successful, doing more to reinforce their readers'existing opinions than to convert non-believers.
*I am grateful to the University of Reading Library for permissionto quote from the Lord and Lady Astory papers, and to the WesternMorning News for permission to quote from their records, whichare deposited at the West Devon County Record Office. |
