“旅游人”的符号学分析

人的符号学特征可以从地位、身份、角色和行为这4个方面进行剖析，而这4个概念在社会结构分析中具有十分重要的意义。本文深入分析了“旅游人”（旅游者、旅游目的地居民和旅游从业者）的这些象征符号的意义，包括地位符号的自致性、临时性、炫耀性；身份符号的表征性和许可性；角色符号的表演性和多重性；行为符号的表意性和交际性。苓文认为，旅游中三类人之间的互动关系实质上就是符号的互动，其研究价值在于加深理解旅游中各类人的本质特征以及旅游消费所蕴藏的丰富的象征意义。

A Symbolic Study on Tourism People

In this article, the author have named tourists, tourism destimation residents and tourism practitioners as ＂tourism people＂, their symbolic characteristics can be analyzed from the status, identities, roles and behaviors, which are very important in social structure studies. The paper goes deeply into the connotation of these symbols of ＂tourism people＂, including self-actualization, provisionality and flaunt of status symbols, the presentation and admission of identity symbols, the performance and multiple nature of role symbols, and the ideographic practice and intercommunication of behavior symbols. In the end the article points out that touristic interaction is a kind of symbolic interaction. The paper is of value in understanding the nature of three kinds of people in tourism and in finding the symbolic meanings of tourist consumption.