Explaining the occupation: Israeli hasbara and the occupied territories in the aftermath of the June 1967 war

Israeli rule over the territories it occupied in the June 1967 war has been the subject of animated international debate in the past half century. This article explores the policy-making process behind Israel’s immediate postwar propaganda and public diplomacy, or “hasbara” in Hebrew, intended to put before foreign audiences the necessity and legitimacy of the occupation. Based on unpublished archival sources, this paper will delineate and analyze the Israeli government’s numerous difficulties in explaining the occupation, faced by media and other reports of Palestinian postwar hardship and resistance to Israeli rule, as well as the harsh measures enforcing Israeli military control and the beginning of Israeli settlement. It also demonstrates the problem of conflicting demands placed on the Israeli government by its domestic audience. It finally argues that the perceived dent to Israel’s image so often discussed by its government and public, has much to say generally about the limits of any propaganda and public diplomacy.