| 康体休闲产业的机遇与市场进入 |
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| 引用本文： | 陈传康,冯若梅. 康体休闲产业的机遇与市场进入[J]. 人文地理, 1997, 12(2): 48. DOI: 10.13959/j.issn.1003-2398.1997.02.009 |
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| 作者姓名： | 陈传康 冯若梅 |
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| 作者单位： | 北京大学城市与环境学系 |
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| 摘 要： | 康体休闲旅游从作为洒店、或一般俱乐部的经营项目,正在转化为独立的旅游经营实体(康体休闲俱乐部,或综合中心),并促进其形成产业,本文以实证规范化方法,从实务和实例两方面阐述康体休闲产业所面临的机遇和怎样进入市场。
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| 关 键 词： | 康体休闲产业 市场进入 综合理念 连销经营 个性规划 |
THE OPPORTUNITY AND MARKET OF HEALTH AND RECREATION INDUSTRY |
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| Chen Chuankang Fen Ruomei. THE OPPORTUNITY AND MARKET OF HEALTH AND RECREATION INDUSTRY[J]. Human Geography, 1997, 12(2): 48. DOI: 10.13959/j.issn.1003-2398.1997.02.009 |
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| Authors: | Chen Chuankang Fen Ruomei |
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| Affiliation: | Department of Geography, Peiking Universiyt |
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| Abstract: | Health and recreation tourism, as a management project of resturants and general clubs, is turned into independent tourist management enterpraise and becomes a industry. This paper expounds that the opportunity to which health and recreation industry faces and how to enter the market. |
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| Keywords: | Health and recreation industry Chain management Individually Planning |
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