西部典型区农村居民旅游消费特征及影响因素研究——以甘肃省农村居民为例

文章以甘肃省农村居民为个案,基于甘肃省526位农村居民的微观调查数据,对西部典型地区农村居民旅游消费特征及其影响因素进行了定量考察。研究表明:甘肃省农村居民旅游消费观念落后,消费意愿不够强烈,出游频数较低,年均旅游消费支出相当有限,偏好与亲友结伴出游,出游时间主要集中于农闲时间,出游目的主要以探亲访友和观光游览为主,出游选择的交通工具主要为汽车和火车,亲友介绍是其获取旅游信息的主要渠道。与东、中部较发达地区农村居民旅游消费有所不同,可自由支配收入及旅游产品价格依然是影响甘肃省农村居民旅游消费的主导因素。

THE CHARACTERISTICS AND EFFECTIVE FACTORS OF RURAL RESIDENTS' TOURISM CONSUMPTION IN THE TYPICAL WESTERN AREA: A CASE STUDY OF RURAL RESIDENTS IN GANSU PROVINCE

With the development of rural residents' tourism, it shows tremendous market potential. Understand the rural residents' tourism consumption characteristic and its influence factors will be helpful guiding a reasonable and orderly development of rural residents' tourism. At present, some scholars have studied the rural residents' tourism consumption characteristic and its influence factors in the eastern and central regions, but our country region is vast, different regions the tourism consumption characteristic and its influence factors may be different, therefore, study the rural residents' tourism consumption characteristics and its influencing factors in typical area of western area has important and practical significance. So, by using the micro survey data of 526 rural residents in Gansu Province, this paper analyses the consumption characteristics and effective factors of the rural residents' tourism consumption in the typical western areas of China. The analysis results shows that:compared with the rural residents of eastern and central regions in china, the rural residents of typical western area have Lagging behind tourism consumer attitudes, tourism consumption will are not strong enough. In Gansu province, rural residents' tourism consumption influence factors are disposable income, tourism product price, destination, tourism service conditions, leisure time, support groups, accessibility, travel intention and motivation, etc. But in all of these factors, the disposable income and tourism product price is the dominant factor, followed by the destination construction factor and tourism service conditions factor, third is the leisure time and group support factor, accessibility, travel motivation and travel intention is less influential.