| 中国乡村旅游发展产业升级问题 |
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| 引用本文： | 吴必虎,伍佳.中国乡村旅游发展产业升级问题[J].旅游科学,2007,21(3):11-13. |
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| 作者姓名： | 吴必虎 伍佳 |
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| 作者单位： | 北京大学旅游研究与规划中心,北京,100871 |
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| 摘 要： | 近年来游客对乡村旅游的需求渐热,我国乡村旅游的发展在经历了一轮较快的原始积累阶段之后,遇到了一定的瓶颈.本文通过对国内外乡村旅游发展情况的综述和总结,在分析国内乡村旅游发展形式和国外部分发达地区经验的基础上,从产品、营销和市场拓展三方面提出针对我国目前乡村旅游产业的升级建议和设想.
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| 关 键 词： | 乡村旅游 产业升级 产品 营销 |
| 文章编号： | 1006-575（2007）-03-0011-03 |
| 修稿时间： | 2007-06-10 |
Industrial Upgrading of Rural Tourism Development in China |
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| WU Bihu,WU Jia.Industrial Upgrading of Rural Tourism Development in China[J].Tourism Science,2007,21(3):11-13. |
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| Authors: | WU Bihu WU Jia |
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| Institution: | The Center for Recreation and Tourism Research, Peking University, Beifing 100871, China |
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| Abstract: | In recent years, demands for rural travel increase very rapidly in China. But Chinese rural tourism, after experiencing an initial stage of rapid development, now witnesses a bottleneck in many cities. This paper reviews the developments of rural tourism both in China and abroad, and makes an analysis of the development patterns of Chinese rural tourism and that of other countries, and the successful practices of some developed regions as well. In view of the existing situation of Chinese rural tourism, the author puts forward some suggestions for industrial upgrading from product, marketing and market expansion. |
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| Keywords: | rural tourism upgrade of industry product marketing |
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