旅游者饮食舒适度构成要素及影响机制研究

旅游者饮食舒适度对旅游消费体验具有重要影响。文章基于访谈资料，运用扎根理论方法，探索识别饮食舒适度的构成要素及其影响机制。结论表明：①旅游者饮食舒适度是旅游者在饮食活动中，对宏观环境、微观氛围和美食产生心理、生理相互协调的综合评价，包含9个主范畴、26个次范畴和60个概念。②旅游者饮食舒适度由环境基础、氛围营造、感知实体和感知主体4个要素构成，环境基础、氛围营造和感知实体由感知主体进行主客观串联。③旅游者饮食舒适度存在舒适唤起、舒适实现和舒适评价三个阶段，不同阶段的影响因素存在差异，并综合影响旅游者饮食舒适体验。文章丰富了旅游饮食消费和舒适度的研究领域，为促进地方餐饮发展和提升旅游者饮食满意度提供理论借鉴。

A STUDY ON THE ELEMENTS AND INFLUENCE MECHANISM OF TOURISTS'DIET COMFORT DEGREE

As the medium closely connecting humans and linking humans with the earth, diet is given more meanings and connotations under the context of travel. Tourist diet comfort degree, a catalyst meeting the self-demands of tourists, exerts an important influence on tourist consumption experience and local comfortable image shaping. Tourists have different perceptions of and give various comments on diet in the environment of diet consumption based on self-sensory mobilization and overall evaluation. Comfort at the perception level shall be various and specific in the context of tourism diet consumption. However, comfort at the level of diet is categorized as an element attribute and directly put into a grander research theme or research framework. This paper collects materials by semi-structured interviews, encodes and analyzes data by using the grounded theory, explores and identifies the components of diet comfort degree and reveals the influence mechanism. The conclusions of the research are as follows:1) Tourist comfort degree means that tourists evaluate the macro environment, micro atmosphere and delicious food in the aspects of physiology and psychology comprehensively during the diet activities. 2) Tourist diet comfort degree consists of environment basis as the external macro environment element, atmosphere creation as tourists' internal feelings of micro diet environment, entity of perception as the core of diet product consumption and subject of perception as the tourist combining physical and psychological feelings. 3) Tourist diet comfort degree consists of diet comfort arousing, comfort realizing and comfort evaluating. There are differences in the influencing factors in different stages, which comprehensively influences and forms the tourist diet comfort experience and establishes the influence mechanism.