嵌入、认同、责任：地方社区中的旅游小企业

围绕旅游小企业根植于地方社区的社会理性本质，本文借助嵌入理论探讨旅游小企业经济活动背后社会责任行为的成因。研究发现：①旅游小企业主的地方认同对企业社会责任行为有着显著的正向影响；②旅游小企业主的社区嵌入对地方认同有着显著的正向影响；③旅游小企业主的地方认同在社区嵌入对企业社会责任影响中扮演着显著的中介作用；④旅游小企业主的地方身份特征在社区嵌入对地方认同的影响中起着显著的调节作用，社区嵌入中获得更多社会资源的外来小企业主比本地小企业主对地方认同的影响更强。本文揭示了旅游小企业社会责任的地方空间特征，形成了地理学人—地关系研究的新方向，并为社区嵌入管理和商业环境塑造等工作提供了实践启示和建议。

EMBEDDING,IDENTIFICATION, RESPONSIBILITY: SMALL TOURISM BUSINESS IN LOCAL COMMUNITIES

Recent years, Small and Medium Enterprises (SEMs) have played an increasingly important role in promoting employment and improving social stability by virtue of their huge scale. However, the existing research mainly focuses on the economic connection between small tourism business and local communities, ignoring the social relationship between them, especially the social value of small tourism business to local communities. Therefore, this paper constructs a conceptual model of the relationship between community embeddedness, place identity, place identity characteristics, and business social responsibility, and uses the embedded theory to explore the causes of social responsibility behavior behind the economic activities of small tourism businesses. This research collected data through the questionnaire survey, and withdrew 411 effective copies finally. The empirical research found that:1) The place identity of small tourism business owners has a significant positive effect on corporate social responsibility behavior. 2) The community embedding of small tourism business owners has a significant positive impact on place identity. 3) The place identity of tourism small business owners mediated the relationship between community embeddedness and corporate social responsibility. 4) The place identity characteristics of small tourism business owners moderated the relationship between community embeddedness and place identity.