我国虚拟旅游网站的功能评价研究

随着虚拟现实技术的发展,越来越多的人开始享受虚拟旅游,虚拟旅游网站和其他网站的本质区别在于其所提供的虚拟旅游产品和服务,因此,虚拟旅游产品和服务的质量构成了网站的核心竞争力。本文选取具有代表性的虚拟旅游网站作为研究对象,在虚拟旅游和网站评价指标体系相关研究的基础上,建立虚拟旅游网站的评价指标体系,并采用内容分析法进行实证研究,以探究目前我国虚拟旅游网站的功能概况。研究结果显示:一方面,目前我国虚拟旅游网站界面功能结构不完整,主要表现为用户界面友好性低、更新不及时、交互性不强等问题。另一方面,就网站的虚拟旅游产品和服务而言,其内容较单调,对虚拟现实技术的应用不够深入,体验性设计不够,多数网站还处于对虚拟旅游产品和服务进行低水平开发的阶段。为此,笔者提出了相关建议,并对后续研究进行了展望。

A STUDY ON FUNCTION EVALUATION OF VIRTUAL TOUR WEBSITES IN CHINA

With the development of internet technology, more and more people began to enjoy the virtual tour. What the tourists could get from the virtual tour and the way to get it depend on the functions of the virtual tour web sites, so it is necessary to conduct researches on the functions of the virtual tour web sites. This paper aims to conduct research on function evaluation of virtual tour websites in china. Based on related works of the virtual tour and evaluation index system for the web sites, the authors establish the evaluation system of the virtual tour web sites. Then, they make a content analysis of some samples of virtual tour web sites, which are typical and recommended by some famous search engine with a tremendous scale, including Baidu, Yahoo and Google. The authors conclude that firstly the interface function of the virtual tour web sites is incomplete, especially, the design of the users' interface. Some communication platforms among users or between users and the web sites are absent. The information is not updated with the new development, and function for searching information in some sample web sites is not convenient. Secondly, owing to the design concept and marketing positioning, the tourism products and services provided by the virtual tour web sites are inadequate and most of which have very low quality and development level, for example, most web sites exhibit their tourism products and services with three-dimensional scenery or two-dimensional pictures, and even only with words, and the virtual reality technology (VRT) is seldom applied to help the customers to get more valuable tourism experiences. Thirdly, some web sites had prominent characteristics compared with others, for instance, sample NO. 8 and NO. 14 have better condition on virtual tourism products and services, and sample NO. 6 is a good example for virtual reality technology's application in the tourism web sites. Finally, the authors summarize that currently the tour web sites' function is not powerful, and they should upgrade in interface function and tourism products and service.