| 对我国旅游产品开发操作中若干问题的思考 |
| |
| 引用本文： | 冯维波.对我国旅游产品开发操作中若干问题的思考[J].旅游科学,2001(2):10-13. |
| |
| 作者姓名： | 冯维波 |
| |
| 作者单位： | 重庆师范学院旅游系副教授 |
| |
| 摘 要： | 本文认为“大旅游产品“观和“形象-市场-资源综合导向型“开发观是保证旅游产品合理开发、有效用的理念基础,并提出旅游产品开发操作的原则、基本思路和途径.
|
| 关 键 词： | 旅游产品 开发操作 原则 对策 |
| 文章编号： | 1006-575(2001)02-0010-04 |
Some Thoughts Concerning a Few Problems of the Tourist Product Development and Operation in China |
| |
| Feng Weibo.Some Thoughts Concerning a Few Problems of the Tourist Product Development and Operation in China[J].Tourism Science,2001(2):10-13. |
| |
| Authors: | Feng Weibo |
| |
| Abstract: | The paper believes that ideas of macro-tourist products and leading type of image-market-resources are the rational foundation of assuring the reasonable development of tourist products and its effective application. It also raises their principles of development and operation, fundamental ideas and means. |
| |
| Keywords: | tourist product development and operation principle means |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
