| 以"体验经济"理论引导餐饮业发展 |
| |
| 引用本文： | 朱水根. 以"体验经济"理论引导餐饮业发展[J]. 旅游科学, 2003, 0(3): 17-18,28 |
| |
| 作者姓名： | 朱水根 |
| |
| 作者单位： | 上海旅游高等专科学校教务处 |
| |
| 摘 要： | 本文认为，以体验经济理论引导餐饮产品和服务的创新，营造独特的企业文化和品牌，是目前餐饮市场竞争中餐饮企业获得消费者满意，求得长久发展的有效方法之一。
|
| 关 键 词： | 餐饮业 体验经济 个性化餐饮品牌 |
| 文章编号： | 1006-575(2003)-03-0017-02 |
Using Experience Economy Theory to Lead the Development of F & B Enterprises |
| |
| ZHU Shuigen. Using Experience Economy Theory to Lead the Development of F & B Enterprises[J]. Tourism Science, 2003, 0(3): 17-18,28 |
| |
| Authors: | ZHU Shuigen |
| |
| Affiliation: | ZHU Shuigen |
| |
| Abstract: | The author believes that experience economy theory, which leads the innovation of F&B products and services, creates distinctive corporate culture and brand, is one of the most efficient methods for enterprises to gain consumer satisfaction and long-term development in the rigid competition of F&B market. |
| |
| Keywords: | catering industry experience economy personalized F&B brand |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
