论旅游产业核心竞争力

竞争力是反映一个产业的素质和发展潜能的重要标志。旅游产业是旅游业的重要经济特征,旅游产业的竞争力表现在产业内部的旅游产品、旅游企业、旅游服务等以及产业外部的旅游功能。本文运用波特的竞争力理论并结合旅游产业的自身特点,提出以旅游资源为内核所形成的旅游吸引物是旅游产业竞争力的核心,它和旅游设施、旅游服务等共同构成旅游产业,旅游设施和旅游服务是围绕旅游吸引物这一核心而展开的。

DISCUSSIONS ON THE CORE COMPETITIVENESS OF TOURISM INDUSTRY

It has great significance to study the competitiveness of tourism in Michael Porter's view. According to the point of his view, the key of an industrial competition is the internal factors of the industry. The core of industrial competition is competitiveness advantage, especially the formation and development of the comparative advantage. This comparative advantage shows a sort of diversity during the competition, that is the superiority of this regional resource or the advantage for industrial development.The key of tourism competitiveness is its internal factor-resource too. The characteristic resources are the competitive advantage of the region,The competitive ability of tourism summarizes resource. Because the products of tourism come from resources, tourism resource is exclusive, unique, immovable, unduplicated and so on. Tourism product based on those traits will form especial tourism attractions, and it will attract many tourists and develop the competitive advantage of tourism industry. So we can take a tourism attractions competitive ability as the core competition of tourism industry.Tourism product is the form of tourism industry. Because of the competitive degree, tourism product ultimately represented through selling tourism products. The tourism facility and service are the supplementary of tourism competition. Tourism facility is indispensable to satisfy tourists' touring and living. Popularly tourism facility is corresponding to tourism attractions, namely, the larger-scale tourism attractions; accordingly need the better tourism facility. Tourism service is the ligament of connecting tourist with tourism attraction. Tourism is one of industries, which require high-quality service. The service's quality will affect the tourism core competition. The key of an industrial competition is the formation and development of the comparative advantage, and so the service is an important innovation in developing tourism.Furthermore, the core competitive development of tourism industry is affected the policies of the government、its management、the stratagem of the enterprise and so on. In order to enhance the core competition effectively, we must consider various factors.