Abstract: | This article retraces the debate that emerged during the nineteenth century about the need to create a modern Italian fashion that could restrain the popular use of foreign clothing, in particular that imported from France and Austria. While we usually refer to the 1950s when we think of Made-in-Italy fashion, it was during the Risorgimento that a public discussion began to take shape on the possibility of creating a national self, vested in Italy's specific character and history. Made of black velvet and accompanied by a hat with a feather, the nineteenth-century costume all'italiana was supposed to incarnate the essence of the modern Italian, although it never turned into a commercial reality. What it did, however, was successfully to communicate a message of national unity based on the notion of national sacrifice and expressed through a visual image of blackness – a message that resonated widely in Italy's nationalist discourse throughout and beyond the nineteenth century. |