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Consumption and endeavour
Authors:Alan Hutchinson
Institution:1. alan.hutchinson@uin.no
Abstract:Over the course of the 18th century, it is apparent from studies of probate inventories that the consumption of bought textiles, stimulants and household goods among common people increased substantially. This article presents empirical evidence to demonstrate that this is the case also among fisher-farming households in the region of north Norway studied here. The article then explores the relevance of the concept of an industrious revolution to explain the changes in consumption. It would appear that increased consumption was accompanied by more strenuous work, but whether consumption change was demand or supply led is undetermined. Attention is given to what motivated the acquisition of new consumables. It is shown that new consumer goods were used to bolster traditional customs. Nonetheless, attitudes towards acquisition and a desire to increase comfort might have been significant factors leading to increasing demand.
Keywords:consumer goods  peasant society  Norway  industrious revolution  consumption motives  consumer demand
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