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Made in Italy (by the Chinese): migration and the rebirth of textiles and apparel
Authors:Calvin Chen
Institution:Mount Holyoke College
Abstract:People around the world are on the move and settling in new, unexpected places. In Prato, Italy, Chinese immigrants now run most of the city's textiles-apparel companies and even subcontract for such leading designers as Giorgio Armani and Dolce & Gabbana. Italian products once made by Italian workers are now increasingly made by the Chinese! I argue that this development resulted from dramatic macro-level policy shifts that created an opportunity for an uncanny synchronicity between the Chinese business approach and the demands of Italy's local, family-based, small-batch production environment. Despite fierce competition, outmoded policies and social friction, the Chinese have adapted to their new home and made significant contributions to an increasingly multiethnic and multicultural Italy.
Keywords:Italy  Prato  Chinese migration  entrepreneurship  labour  social networks  textiles and apparel production  pronto moda  work conditions  workshop dynamics
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