The movement against illegal immigration: analysis of the central node in the Russian extreme‐right movement

ABSTRACT. The goal of this article is to analyse the political communication style of the Movement Against Illegal Immigration (Dvizheniye Protiv Nelegalnoy Immigrazii – DPNI), which is one of the central nodes in the Russian extreme‐right movement web network. In the article, the political communication style of the organisation is investigated at two levels – the presentation of online identity and the presentation of offline identity. Online self‐presentation is studied by means of the qualitative analysis of the incoming links (position in the web network) and the internal structure of the website. DPNI is conceptualised as a new type of political organisation based on the networking principle allowing flexible membership and based on the interplay of its online and offline self‐presentations. The study provides insights into how the new media become embedded in the political communication of extreme‐right political organisations in Russia.