气味景观感知对乡村地方依恋的影响机制研究——兼论怀旧的中介作用

气味的作用是潜移默化的,本文在乡村旅游情境下,运用结构方程研究了气味景观感知对于地方依恋的影响作用。研究发现:(1)乡村气味景观感知显著地正向影响旅游者地方依恋;(2)乡村气味景观感知对于怀旧有显著的正向影响;(3)历史怀旧对地方依赖有显著正向影响,个人怀旧对于地方依赖和地方认同均有显著正向影响;(4)怀旧在气味景观感知和地方依恋之间的中介效应得到验证。研究证实了气味景观的重要作用,明晰了怀旧在乡村旅游体验中的核心地位,对丰富旅游体验和打造乡村旅游景观具有一定的启示意义。

THE RESEARCH ON THE INFLUENCE MECHANISM OF SMELLSCAPE PERCEPTION ON RURAL PLACE ATTACHMENT: AN ANALYSIS OF THE MEDIATING ROLE OF NOSTALGIA

The ambient scent exerts a subtle influence on people, but it's frequently overlooked by researchers. It is important to study the role of smell in tourism destination and the influence of smellscape perception on place attachment. This paper uses the structural equation model to conduct empirical research in the rural tourism situation. This research collected data through a questionnaire survey, and withdrew 329 copies of effective questionnaire finally. Respondents said that in their rural tourism journey, the impressive odors include flavors of soil or earth (67.7%), the fragrance of flowers (47.2%), the odor of crops (45.1%), fruity flavour (43.72% ), and the smell of cooking food which mixed firewood, rice incense, wine, meat, etc. (36.9%). More importantly, the study found: 1) Rural smellscape perception significantly positively affects the place attachment of tourists, including place dependence and place identity; 2) Smellscape perception has a significant positive impact on nostalgia, which means the odor of tourism environment can trigger tourists' nostalgia emotion; 3) Historical nostalgia has a significant positive impact on place dependence, and individuals nostalgia has a significant positive impact on both place dependence and place identity; 4) The mediating effect of nostalgia between smellscape perception and place attachment has been verified.