论红色旅游目的地的开发与建设——以山西省左权县麻田抗战根据地为例

革命纪念地是我国不同时期革命与建设的历史记录,也具有深厚的军事地理和地缘文化价值,以及良好的生态和质朴的民风,成为文化旅游的重要载体。以此为主题的红色旅游在当代旅游市场上呈现出了良好的市场潜力。特别是随着《2004-2010年全国红色旅游发展规划纲要》的出台,红色旅游蓬勃发展。与此相比,红色旅游目的地的开发管理还不够成熟,开发建设远远落后于其它旅游目的地。本文以抗战大本营--山西省左权县麻田为例,对红色旅游目的地的资源、客源市场、开发建设以及对策进行分析研究。

THE DEVELOPMENT OF THE DESTINATION OF THE RED TOURISM-A Case Study of the Matian's Anti-Invading Base in Zuoquan County,Shanxi Province

There are numerous of revolutionary monuments in our country, which is the historical records of the revolution and developments of our country in each period; and is also the important carrier of the topic culture travels of recalling the past revolutionary martyrs and looking back to the history. The destination for the red tourism has not only the function of revolutionary tradition education, but also the high values of the military geography and the geo-culture. In addition being located in the mountain area with good ecosystem environment, and reserving the special, simple and folk people's customs of old area, the merchandise of tourism extended by the red tourism has more extensive market potentiality, such as the current news tourism, the cultivation tourism, the touring and the experiencing and the making holiday to the revolution holy land, etc. at the day with universal and individual markets of tourism. Along with the 《the development programming outline of national red tourism in 2004-2010 years》coming on, this will effectively promote the red tourism flourishing in whole country. But, for the nonce the development of our country's red tourism still have not be maturing, and the speed of development has getting behind with other destinations of tourism far and far. This text researches and analyses the resources of the red tourism, the market of visitors, the mode and the countermeasures for the development of the red tourism.