首都博物馆老年观众行为与需求调查分析

我国已进入老龄社会,博物馆应根据老年观众的需求和行为特点,完善对老年观众的各项服务。对首都博物馆的相关调研显示:老年观众多在上午与家人、亲属结伴参观,大多对历史和艺术有兴趣,愿意参观博物馆组织的特展,充足的休息座椅、良好舒适的参观环境和干净且位置适宜的卫生间位列老年观众参观需求的前三位。

An Analysis of the Behavior and Requirement of Elder Visitors in The Capital Museum

As China has entered an aging society,museum should improve the services for elder visitors in the light of their requirement and behavior characteristics.The related investigation and analysis in The Capital Museum shows: elder visitors prefer to visit museum with their family and relatives in the morning;most of them are interested in the history and art of the exhibits and willing to visit museum's special exhibitions;enough rest seats,comfortable visiting environment,clean and well located toilets are t...