从观念意识角度谈中国旅游业的国际接轨问题

与国际接轨问题是中国旅游发展中一直受到关注但始终未能有效解决的问题。按照本文的理解，问题的根源主要在观念意识方面。本文分析了作为现代旅游观念意识基础的市场观念、人本主义观念、平等观念和法制观念。在此基础上进一步分析了政府旅游主管机构、旅游行业协会、旅游企业和旅游者对于中国旅游业实现国际接轨的问题在观念意识上存在的差距。本文认为，应当采取“硬”、“软”两方面措施以有效实现中国旅游业的国际接轨，即：通过立法和执法手段规定权利义务责任，通过宣传和教育普及现代旅游观念。

On International Conventions of Chinese Tourism Industry:An Conceptual Awareness View

The problem of being in line with the international conventions has much been concerned but not yet been effectively solved in the development of Chinese tourism.The main reason lies in the conceptual awareness.This thesis analyzed the conceptions of marketing,humanism,equality and legal system as the basis of the conceptual awareness of modern tourism.It also analyzed the gap between the conceptual awareness of governmental authorities,tourism business association,tourism enterprise and tourists concerning...