零团费演化机制分析

基于微观经济学中的效用论、博弈论等基本理论以及心理学对理性的阐释，本文剖析了零团费的产生和存在根源，建立了零团费演化的“路径依赖”机制模型和均衡模型两个简单模型，并得出结论：零团费是客源地和目的地相互作用的一种特殊表现，零团费最终根源在于消费者有限理性决策和我国大众旅游者独有的消费特征，消除零团费需要经历一个相对较长的阶段。

An Analysis on the Mechanism of Zero Inclusive-fee Generation

Based on microeconomics utility and game theories and psychological elucidation on rationality,this paper analyzed the course leading to the generation of zero inclusive-fee,established a Path Dependence model,and concluded that zero inclusive-fee is a result of the interactions between destinations and tourist originations,that the ultimate source of zero inclusive-fee lies in the customers' bounded rational decision and the peculiar character of China's mass tourists,and that a long period of time is needed to get it wiped out.