| 酒店产品质量的模糊综合评价方法 |
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| 引用本文： | 余扬,陈文生,李茂青.酒店产品质量的模糊综合评价方法[J].旅游科学,2008,22(5):49-53. |
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| 作者姓名： | 余扬 陈文生 李茂青 |
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| 作者单位： | 厦门大学信息科学与技术学院,福建厦门,361005;福建省旅游干部学校,福建福州,350002 |
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| 摘 要： | 针对酒店产品质量评价很难做到精确界定这一问题，本文将定性分析与定量分析相结合，用层次分析法（AHP）求得各影响因素的指标权重，构建了一个用于酒店产品质量评价的多级模糊综合评价的数学模型。本文结合实例说明该方法的使用，并阐述了该方法在网络环境下的应用前景。
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| 关 键 词： | 酒店 产品质量 层次分析法 模糊综合评价 |
Fuzzy Comprehensive Evaluation Methods of Hotel Product Quality |
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| YU Yang,CHEN Wensheng,LI Maoqing.Fuzzy Comprehensive Evaluation Methods of Hotel Product Quality[J].Tourism Science,2008,22(5):49-53. |
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| Authors: | YU Yang CHEN Wensheng LI Maoqing |
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| Institution: | YU Yang, CHEN Wensheng, LI Maoqing ( 1. School of Information Science and Technology, Xiamen University, Xiamen 361005, China; 2. Fujian Province Tourism Cadres School, Fuzhou 350002, China) |
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| Abstract: | In light of the difficulty of providing an accurate definition of hotel product quality evaluation, this paper combined qualitative analysis with the quantitative one, applied Analytic Hierarchy Process （AHP） to weigh the indicators of the various factors affecting hotel product quality, built a mathematical multi-level fuzzy comprehensive evaluation model which might be applied to evaluate hotel product quality, and illustrated the use of this model with examples, then forward up it＇ s prospect of application in the network environment. |
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| Keywords: | hotel product quality analytic hierarchy process fuzzy comprehensive evaluation |
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