| Abstract: | Ashraf Ali Thanawi (1863–1943) was one of the most influential South Asian preachers and authors of the twentieth century. His sermons range from Friday sermons in Arabic to those held before select disciples or at mass rallies in Urdu, and they were printed ever since his lifetime in great number and consistency. This article is particularly interested in the emotional roles allotted to preacher and audience and the overlap between religious and emotional dimensions of the communication process. Against the background of the changing roles of emotions in colonial India and the turn of preaching to print, this contribution focuses on sermons that concern the celebration of the birthday of the Prophet (mīlādu ‘n‐nabī), a practice that was central for an emotionalised piety directed towards the person of Muhammad and was highly contested. Thanawi elaborates on the necessity, limits, and cultivation of the love towards the Prophet and discusses the evocation and expression, intentionality, and temporality of the Muslims’ ideal emotional practices. Maintaining limits of devotion serves as the basis for an even more passionate love. Obedience, in preaching as an emotional practice as much as in the religious feelings towards the Prophet, is central to develop and communicate feelings that are all‐pervading, continuous, and unimpaired. |
