From analogue to digital and back again: institutional dynamics of heritage innovation

This article traces the emergence of a digital imperative – the belief in the necessity of digitising cultural expressions – in a particular heritage project in the Dutch city of Maastricht. The main reason for doing so is to contribute to the growing body of literature on digital cultural heritage, a perspective that pays analytical attention to the organisational and institutional dynamics of heritage innovation. Such a perspective complicates the popular assumption that digitisation will be beneficial to participation and instead puts forward – by drawing on institutional theory and the sociology of expectations – a less technology‐centric and more contextual understanding of digital heritage. The conclusion highlights the potential of institutional analysis and the sociology of expectations for digital heritage studies.