| Abstract: | Academics and practitioners alike know relatively little about the core competencies that are transferable from one heritage-area initiative to another. Often those new to the field have had to look to consultants or peers for advice regarding the essential core competencies needed to make their emerging organisations a success.This research surveyed the executive directors of the known universe of 154 heritage areas in the USA for the purposes of identifying the essential core skills they feel are needed to create and sustain a multi-jurisdictional heritage-tourism initiative. In addition, the importance-performance methodology employed in the survey instrument made it possible to assess their critical needs and priorities for training. Results of this study contributed to the design of the Heritage Development Institute, recently created to serve the executive staff of the nation's heritage areas at the College of Charleston on behalf of the Alliance of National Heritage Areas (www.cofc.edu/~heritage). |
