The 2006 election: more than ever,a Berlusconi-centred campaign

Abstract

The article offers a review of the most salient events of the 2006 electoral campaigns. It argues that with exception of 1994, the recent 2006 electoral campaign has been more focused on Berlusconi than the previous campaigns. As a matter of fact, Berlusconi, trailing in the polls, made all possible efforts to set the campaign agenda. He resorted to a massive overexposure of himself on the television stage and gave rise to a number of ‘media events’ that have dominated the electoral narratives, like the Vicenza speech at the Confindustria conventions and his final announcement of abolishing the municipal tax on homeowners. All that was not enough to gain re-election, but his frantic campaign activity allowed him to re-acquire a clear leadership of the House of Liberties, which had been previously challenged by his own coalition partners. The article analyses also the Berlusconi – Prodi debates, and the reasons why electoral debates promise to become a fixed feature of the Italian politics.