Leaders,dreams and journeys: Italy's new political communication

This article argues that the modernization of Italian political campaigns and their relationship with the media have led parties and candidates to reconceptualize both their symbols and their rhetorical visions. In contrast to the past, Italian political communication now appears clearly 'Americanized' and candidate-centred. Candidates evoke symbolic visions stressing leadership and personal characteristics instead of referring to the ideological and party symbols that dominated the old campaigns. As in the USA, dreams and journeys are now used in Italy as political images, and communication focuses on the construction of leadership. The author argues, however, that despite these similarities, the Italian personalization of politics differs in many respects from that found in the USA, above all in the lack of institutionalization of political symbols in Italy.