A case of local rejection of a heritage tourism policy: tourism and dynamics of change in Abondance,French Alps

Despite the opportunities offered by developing and enhancing cultural heritage in the tourism sector, this article, based on a case study of a little town in the French Alps, shows that public policy of this type may also be subject to criticism and dispute. In the town of Abondance, a small ski resort being converted to cultural tourism site built around heritage, the demonstration observed involved both a desire to keep the skiing and a questioning of the political process, but also a rejection of the alternative solution involving the development of the cultural heritage of the Gothic Court of Savoy. During the qualitative survey of the social reactions, three types of arguments have been raised. (1) As summarised by one of the local leaders ‘the people do not believe in it’. Indeed, local shopkeepers are sceptical that cultural tourism will draw numerous visitors, and fear that is not economically viable. (2) In contrast to the ski resort, heritage tourism is only attached to the imagination of old age, immobility and even death, as if seniority of places necessarily corresponds to seniority of public and images. (3) For residents of the town, setting up a localised visit site has disadvantages because of the turnover of touristic traffic to which this type of tourism is exposed.