海外会展业空间布局的研究及启示——以德国、香港为例

本文从产业布局的研究角度,分析了会展业的产业特点,概括了当前会展业布局的现状,以德国和香港会展业布局的经验为例,在宏观和微观两个层面上分析了对会展业布局的条件和要求,并对我国会展业的布局提出了以下一些看法:①会展中心城市的布局需考虑综合因素,最重要的是经济实力;②注重城市的产业特色,发展专业性的会展,创造名牌的会展产品;③发展会展业应与城市发展战略相结合,与城市总体规划相协调;④大型会展中心的布局需要规范的科学论证。

STUDY AND INSPIRATION ON THE SPATIAL DISTRIBUTION OF OVERSEAS MICE INDUSTRY--Taking Germany and Hong Kong as Examples

Firstly, from the point of industry distribution, this article analyzes some characteristics of MICE industry, which is one of the industries symbolizing the knowledge economy era, the location of assembling and scattering urban current, a highly specialized service industry, a highly synthetic form of marketing, and a comprehensive system backed by many urban industries. Secondly, the paper points out some of the current conditions of MICE industry distribution, that is, the distribution of MICE industry is spreading from Europe & North America to the rest of the world; the large centers of MICE industry is expanding from downtown area to urban suburb; the distribution of these large centers is becoming more and more important connected with the process of urban planning. Then the article summarizes some of the demands when distributing MICE industry taking the experience of Germany and Hong Kong as examples from both macro and micro levels respectively. Lastly the article puts forward some of the suggestions in the distribution of MICE industry in our country:①to consider integrated factors especially the actual urban economic power; ② to develop its own professional MICE industry and create its famous brand products according to the special features of urban industry; ③to integrate with the development of urban strategy and coordinate with the urban overall plan; ④to be proved strictly and scientifically before the distribution of large scare centers.