户外运动网站论坛功能评估及其互动作用对个人出行行为的导引

本文选择19个户外运动网站并使用其中发展最好的绿野户外运动网站作为研究基础构建户外运动网站的论坛功能评估框架,在此基础上,选择9个评估指标对19个网站论坛进行了评估,计算出综合评估指数,与各户外运动网站实际的出行数据相结合进行了分析。结果表明,论坛的互动作用对个人出行行为具有很强的导引作用,论坛的互动作用对个人出行的影响集中到论坛管理,财务报告和出行召集三大板块上。并由此分析了户外运动网站论坛的建设问题,以期促进户外运动网站论坛的进一步发展和完善。

THE FORUM FUNCTION EVALUATION AND THE GUIDE OF INTERACTION FUNCTION OF OUTDOOR SPORTS WEBSITE FORUM TO PERSONAL JOURNEY

The study on outdoor sports website is being deepened,and the forum of outdoor sports website is the most vigorous part.The activities in every phase from virtual space to reality space can all embody in the website forum.One of the most important characteristics of forum is interaction,which can denote the interaction of its outdoor sports website.So the interaction construction of forum is important to outdoor sports website.The forum of website manages its abundant information by the management item to make the information logical.The managers of outdoor sports website can summarize and open the journey cost in time by the finance reports item.The particular and rigorous finance reports can provide the credit for visitors of outdoor sports website,which promotes the translation of the potential customers to reality customers.Because the final target of outdoor sports website is the successful journeys,the activity convening item is very important.This activity convening item can provide a great deal new journey information for members of outdoor sports website,and direct effectively the members' journey.There are more seven hundred outdoor sports websites in China,and small-medium websites is much more than good-sized websites.The development of small-medium websites drops behind the good-sized websites.The small-medium websites face the competition of the tourism production and market with the good-sized websites.Enhancing the interaction construction of website forum is the deciding aspect of the development of outdoor sports websites.The research of this paper is helpful to the development of the outdoor sports websites,and helps the managers of outdoor sports website to find out the various factors which can affect the interaction construction of outdoor sports website.This research also helps the managers grasp the mending objective and direction to improve the science management level and the synthetic competition of website forum,and helps the managers to enhance practically and availably the interaction of website forum.