| Abstract: | The South Australian election on 18 March 2006 saw the Labor Party; led by Mike Rann, storm out from the shadows of minority government to record a decisive victory which has the potential to set a platform from which the party could govern for at least the next eight years. Labor won 28 of the 47 seats in the House of Assembly gaining 45.2% of first preference votes. However, the decisiveness of its victory in the Lower House was not matched by the result in the Legislative Council. Voters turned away from both major parties giving 4 of the 11 seats contested to minor parties and independents. This continued a trend that has been evident in South Australian elections for the last two decades, although on this occasion its dramatic acceleration was explained by the extraordinary result of the ‘No Pokies’ independent Nick Xenophon who won 23.5% of the vote and easily secured two quotas. The election campaign itself marked new heights in the trend towards presidential style campaigning on the part of the Labor Party which used extensive television advertising to make the most of its popular leader. The Liberals, on the other hand, lacked both a leader to counter Rann and the funds to match Labor's advertising budget. The election also saw the confirmation of Family First as a significant player in South Australian politics, and may mark the beginning of the end of the Australian Democrats. The Democrats failed to make any impact and were effectively replaced by the Greens, who in winning a seat in the Legislative Council enjoyed their first South Australian electoral success. |
