陕北地区文化生态旅游开发的价值体系与提升策略

文化生态旅游在概念上已初步形成广泛的共识,成为一个热门的研究课题,其与文化旅游和生态旅游有着许多相互关联,本文对这三个概念进行了辨析。文化产业近年来在我国得到了广泛的重视,陕北地区拥有丰富的文化资源和生态特色,本文对陕北地区发展文化生态旅游的背景进行了分析,并构建了陕北地区文化生态旅游开发的价值体系,其包括资源价值、投资价值、产业价值、品牌价值和生态价值,最后,本文为陕北地区文化生态旅游开发的价值提升提出了几点策略。

THE CONSTRUCTION OF VALUE SYSTEM AND PROMOTION STRATEGIES OF CULTURAL ECO-TOURISM DEVELOPMENT FOR THE NORTHERN REGION OF SHAANXI PROVINCE

The concept of cultural ecological tourism has reached a broad consensus and become a hot of research, which also has a lot interrelations with cultural tourism and ecological tourism. The definition of cultural ecological tourism can be explained from four parts. Firstly, what kind of tourism is cultural and ecological tourism? Secondly, what is the base of cultural and ecological tourism development? Thirdly, almost all the researchers get the same opinion that it is important to emphasize the experience of tourist in the activities of cultural and ecological tourism. Fourthly, it is important to get harmony with the natural and humanistic environment in the development of cultural and ecological tourism, which also means we should get the balance of development and protection. While this paper makes a clear distinguish among these concepts. At its Sixth Plenary Session, the Seventeenth Central Committee of the Communist Party of China comprehensively analyzed the current situation and tasks and concluded that reviewing the rich praxis and valuable experience we have acquired in our country's cultural reform and development, making arrangements to deepen reform of the cultural system, promoting the great development and flourishing of socialist culture, and further boosting a new upsurge in building socialist culture is of great and far-reaching significance for winning new victories. This article firstly makes a throughout analysis on the development background of Northern region of Shaanxi 's cultural and ecological tourism,and secondly builds a value system for its cultural and ecological tourism development, including resource value, investment value, industry value, brand value and the ecology value; Accordingly, this paper puts forward some value-promotion strategies for the cultural ecological tourism development of Northern of Shaanxi.