The Olympic legacy: Feeding London (Respond to this article at http://www.therai.org.uk/at/debate) |
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| Authors: | Freek Janssens |
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| Affiliation: | PhD candidate at the University of Amsterdam on food markets in London. His email is: f.janssens@uva.nl. |
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| Abstract: | Over the last decades, the Olympic Games have increasingly claimed to deliver a social and economic ‘legacy’ to the host city. The 2012 Olympic Games in London have set out to deliver a legacy of better food for east London, an area perceived as ‘deprived’, with higher than average rates of obesity and significant ‘food deserts’ in its midst. Various Olympic organizations have considered the issue, resulting in the publication of a Food vision for the first time ever in Olympic history. However, with companies such as Coca‐Cola and McDonald's having been appointed official suppliers to the Games, and with an extremely limited time frame, will the Games be able to deliver on this promise? |
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