| Abstract: | The present practice of economic and technological evaluation of a territory for development purposes is found to be inadequate because the evaluation made by Soviet planning and design agencies does not always coincide with the perception of particular places by individual citizens. As a result, the outflow from rural areas has been particularly heavy in areas where agricultural labor is especially short, and the predominant direction of interregional migration has been southward rather than to the east, where it is most needed. It is therefore suggested that spatial planning is based on a social evaluation of territory that would eliminate the present conflicts in perception and bring the interests of society more into line with the interests of individual citizens. Social evaluation is based on two value indicators: (1) the uniqueness of the creative process localized in a particular place, tending to make that place attractive; (2) accessibility of the place from surrounding areas. One possible approach to measuring the social attractiveness of a place is the extent to which individuals strive to establish direct contact (visits, direct dealings) or indirect contacts (eliciting of information) with that place. |
