| 旅游者"符号性消费"行为之思考--由"雅虎中国"的一项调查说起 |
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| 引用本文： | 刘丹萍,保继刚.旅游者"符号性消费"行为之思考--由"雅虎中国"的一项调查说起[J].旅游科学,2006,20(1):28-33. |
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| 作者姓名： | 刘丹萍 保继刚 |
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| 作者单位： | 1. 华南理工大学旅游与酒店管理学院,广东,广州,510006
2. 中山大学旅游发展与规划研究中心,广东,广州,510275 |
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| 基金项目： | 本文系广东省哲学社会科学规划项目（批准号：05H-02）的阶段性成果. |
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| 摘 要： | 改革开放以来,我国某些社会阶层的消费行为呈现出符号化、时尚性、讲究身份象征等倾向,即所谓“符号性消费”。本文从“雅虎中国”网的一项调查入手,通过云南元阳梯田案例,证明这一现象在旅游消费行为中也客观存在。某些旅游者认为,旅游是一种时尚追求,选择到哪里旅游、怎样旅游,都能体现出人们对自己社会角色扮演的定位和评价,以及对自己地位区隔的认可和接受。这种“符号性消费”行为对旅游地的社会建构意义应该引起关注。
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| 关 键 词： | 旅游者 元阳哈尼梯田 符号性消费 时尚 |
| 文章编号： | 1006-575（2006）-01-0028-06 |
| 收稿时间： | 2005-10-31 |
| 修稿时间： | 2005年10月31 |
Reflections on "Symbolic Consumption" Behavior of Tourists: Based on A Survey by "Yahoo China" |
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| LIU Dan-ping,BAO Ji-gang.Reflections on "Symbolic Consumption" Behavior of Tourists: Based on A Survey by "Yahoo China"[J].Tourism Science,2006,20(1):28-33. |
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| Authors: | LIU Dan-ping BAO Ji-gang |
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| Abstract: | Since the implementation of reform and open policy,the phenomenon of symbolic and fashionable consumption has been observed in some Chinese social classes.This article starts from a survey by "Yahoo China" and proved the existence of this phenomenon by using the terraced fields in Yunnan as a case in point.It is found that some tourists believe that tourism is a kind of seeking action for fashion,personal taste and social status.The symbolic consumption behavior deserves enough attentions due to its significance on social construction of tourist sites. |
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| Keywords: | tourist Yuanyang Hani terraced field symbolic consumption fashion |
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