Framing multiple others and international norms: the migrant worker advocacy movement and Korean national identity reconstruction

ABSTRACT. This paper analyses the discourse of the migrant worker advocacy movement in South Korea to examine how activists' strategic framing can expedite the mobilisation of international norms despite significant cultural barriers. Korean activists argue on behalf of migrant workers that adopting international norms will help the Korean nation gain more respect from other nation‐states and that international norms are not antithetical to the true nature of the Korean nation. These framing strategies have enabled Korean activists to mobilise international norms despite cultural barriers. However, such a framing strategy does not cultivate a truly inclusive nationhood; Korean activists have circumvented cultural barriers, but have not overcome or transformed them.