| 旅游市场调查中的跨文化障碍分析 |
| |
| 引用本文： | 乌姗姗.旅游市场调查中的跨文化障碍分析[J].旅游科学,2001(3):16-19. |
| |
| 作者姓名： | 乌姗姗 |
| |
| 作者单位： | 复旦大学旅游学系2000级硕士研究生 |
| |
| 摘 要： | 旅游市场调查常因文化差异造成结果偏差.本文选取了旅游市场调查为研究对象,力图把它作为一种隶属于文化和跨文化研究的问题加以论述,并提出解决跨文化障碍的措施.
|
| 关 键 词： | 跨文化障碍 旅游市场调查 文化差异 |
| 文章编号： | 1006-575(2001)03-0016-04 |
The Analysis on Cross-Cultural Obstacles in Travel Market Surveys |
| |
| WU Shanshan.The Analysis on Cross-Cultural Obstacles in Travel Market Surveys[J].Tourism Science,2001(3):16-19. |
| |
| Authors: | WU Shanshan |
| |
| Institution: | Wu Shanshan |
| |
| Abstract: | The surveys on the tourist market will often cause deviations in cultural differences.Thisessay has focused on the tourist market surverys as its research target and discussed them as a problem ofculture and cross-culture research,then put forward the measures to get rid of the cross-culture obstacles. |
| |
| Keywords: | Cross-cultural obstacles travel mathet surveys cultural differences |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
