| 汉至民国时期茶叶广告的发展 |
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| 引用本文： | 陶德臣.汉至民国时期茶叶广告的发展[J].安徽史学,2003(5):12-16. |
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| 作者姓名： | 陶德臣 |
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| 作者单位： | 解放军理工大学工程兵学院,政教室,江苏,南京,210007 |
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| 摘 要： | 中国是世界茶树原产地，具有数千年的饮茶史。2000多年前的西汉时期已经形成以四川为中心的茶叶销售市场，唐宋以降，茶叶商品经济蓬勃发展，清朝中后期达到顶峰。茶叶广告对茶叶生产、销售作出了不可磨灭的贡献，但至今无一人加以考察。本首次把数千年中国茶叶广告史划分为两汉至南北朝时的起源时期、隋唐两宋时的发展时期、明代清前期的再发展时期、鸦片战争后到解放前的嬗变时期，并详细考察了各个历史时期茶叶广告的兴起原因、表现形式及其作用，为当前市场经济条件下扩大茶叶销售，解决卖茶难问题提供了有益启示。
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| 关 键 词： | 茶叶 广告 原因 形式 |
| 文章编号： | 1005-605X(2003)05-0012-05 |
Brief history of tea advertisement in China(before 1949) |
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| TAO De-chen.Brief history of tea advertisement in China(before 1949)[J].Historiography Anhui,2003(5):12-16. |
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| Authors: | TAO De-chen |
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| Abstract: | China is the origin of tea,having several thousands of years tea drinking history.During the Han Dynasty (2000 years ago),the tea market had its center in Sichuan.The tea industry boomed since Tang and Song Dynasty,and reached the summit in middle Qing Dynasty.The tea advertisement made great contributions to the tea production and sale,but no one has made a survey into it.This paper describes the four periods of the tea advertisement history:the origin,the development,the further development and transformation.It also makes a comprehensive survey into the reason of the boom of the tea advertisement and its mode as well as its function in the tea industry.It is also revealing to today's tea sale strategy. |
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| Keywords: | tea advertisement reason mode |
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