整体网视角下传统村落旅游地咨询网络结构与社区权力分异——以湖南张谷英村为例

本文基于整体网视角对张谷英村社区咨询网进行研究,试图揭示传统村落旅游地社会网运行机理。通过确定样本边界得到了169户家庭构成的样本空间,对咨询网络结构分析与社区权力分异研究发现:(1)张谷英村旅游地社区咨询网络结构呈现不均衡性;大多数家庭活跃于由可达性产生的1-派系小圈子之中,并由11个基础派系衍生出240个衍生派系。(2)整体网视角下张谷英村旅游地社区权力分异呈现金字塔结构;年龄、是否参与旅游经营、助人经历、能力展现与业余爱好是权力分异的主要影响因素;位于权力分异金字塔结构顶端的家庭很少,但对张谷英村旅游地社区咨询网络演化产生重要影响。本文研究也显示:旅游实践活动既是传统村落旅游地社区成员能力展现的重要平台,也是体现社区社会网权力分异的重要平台;基于社会网视角的传统村落旅游地社区权力分异将处于动态演化中。

Community Advice Network Structure and Power Differentiation in Traditional Village Tourism Areas from Whole Network Perspective:A Case Study on Hunan Zhangguying Village

With a study on the internal advice network of Zhangguying village based on the whole network perspective,the paper attempted to reveal the operation mechanism of social network of traditional village tourism destinations with a determined sample boundary and the 169 families sample spaces obtained through exploring into the tourism advice network structure and community consultation network power differentiation of Zhangguying village.The findings are:(1)the advice network power centralization is obvious in Zhangguying village tourism destination community,and there are 240 derivative cliques that derive from 11 basic cliques of 1-cliques;(2)the community power differentiation of Zhangguying village tourism area,with age,participation in tourism,helping others,ability and hobbies as the main influencing factors,shows a pyramid structure judged from the whole Network Perspective,which has family as the greatest influential factoron the evolution of the community advice network of Zhangguying village tourist destination at the top.The research also showed that tourism practice is not only the platform of community members’ability to show at traditional village tourism destinations,but also the platform of community social network power practice,and that community power differentiation of traditional Village tourist destination based on social network perspective will be in dynamic evolution.