Narrative policy images: Intersecting narrative & attention in presidential stories about the environment

Drawing on ideas about how narratives focus attention, this paper develops a “narrative policy image” using the Punctuated Equilibrium Theory and Narrative Policy Framework explanations of the policy process. The concept of a narrative policy image is applied to test partisan expectations about presidential environmental policy stories in State of the Union Addresses over 73 years. This research finds that Democratic stories focus on problems like climate change and victims and Republican stories emphasize solutions like new programs and upholding the status quo. These trends point to potential story types and suggest a narrative policy image, including both narrative components and valence, may be a useful concept for understanding narrative attention in macropolitics.