治理模式分异对旅游地发展的影响机制研究——阳朔遇龙河景区个案分析

如何实现有效治理是旅游目的地可持续发展中的重要议题。以阳朔遇龙河景区为个案，归纳其治理模式空间分异的类型与特征，解读不同模式对旅游发展的影响效应，发现：①村企共治模式中，各治理主体形成互助依赖的伙伴关系，资本互补、信任互惠、层级协同、信息对称、相互监督，能够兼顾效益、秩序与公平，游客满意度最高，呈现良性可持续发展态势；②社区主导模式中，治理主体权力失衡、信息不对称、短期工具理性、监管机制难以发挥持续实效，导致旅游秩序最差，游客满意度最低，不利于长远可持续发展；③政府主导模式中，政府公司治理能力不足，缺乏有效激励机制，导致商业效益较差，未能实现资源最优配置。

STUDY ON DIFFERENTIATION OF GOVERNANCE MODEL AND ITS INFLUENCING MECHANISM ON THE TOURISM DEVELOPMENT OF DESTINATION: A CASE STUDY OF YULONG RIVER SCENIC ATTRACTION IN YANGSHUO

How to achieve effective governance is an important topic in the sustainable development of destination. This paper takes the case of Yulong River Scenic Attraction in Yangshuo, Guangxi Zhuang Autonomous Region, China, as an example, to explore the types and characteristics of spatial differentiation of its governance model. Yet when the influence of different modes on tourism development are examined, it's found that different governance patterns produce different tourism development results. On the positive side, the model which the village and enterprise co-governance has multi participation, capital complementarity, mutual trust, hierarchical collaboration, information symmetry and mutual supervision, can achieve effective governance of both efficiency, order and fairness. On the other side, factors that hinder community-led or government-led model to achieve effective governance are also found, which sum up as the power imbalance of the main governors, the information asymmetry, the short-term instrumental logos, the supervision mechanism is difficult to play a sustained practical effect, and the governance ability of government corporate are insufficient. The research enriches the theoretical findings of tourism governance, and provides some practical implications for the choosing of governance models for other tourist destination.