How network position interacts with the relation between creativity and innovation in clustered firms

Several previous studies have investigated different ways to stimulate creativity, since it enhances innovation. However, although creativity can be considered the main input of innovation, it is not enough by itself. In this paper, we study the effects of the cluster on the firm’s levels of creativity and innovation. How does the position of a firm in a cluster affect its outcome of innovation? Is it better to be in a central position or to be isolated? Based on the creativity, innovation and social network analysis literature, a conceptual model has been developed to explain the interaction between creativity and network centrality, and tested in the ceramic industrial cluster in Spain. Empirical findings support interaction effects between creativity and network centrality that moderate the results of innovation. The implication of these results in relation to creativity and innovation theory and practices are discussed.