| 香港团队游客上海世博游决策的影响因素分析 |
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| 引用本文： | 颜麒,杨韫.香港团队游客上海世博游决策的影响因素分析[J].旅游科学,2011,25(1):72-79. |
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| 作者姓名： | 颜麒 杨韫 |
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| 作者单位： | 1. 东南大学人文学院,江苏,南京,210018
2. 昆明学院旅游系,云南,昆明,650118 |
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| 摘 要： | 上海世博会是2010年中国旅游行业最重要的盛事，深入理解和分析上海世博会旅游消费者的行为特征，对于未来中国节事旅游产品的开发和营销具有重要的意义。本文应用聚类分析和联合分析，从供需两个方面初步探究和分析了参团到访上海世博会的香港游客的消费者行为特征。研究结果显示，该客源市场可以细分为消遣型、综合型和融入型三个类别。三类游客对世博旅游产品具有不同的选择偏好。
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| 关 键 词： | 上海世博会 消费者行为 选择偏好 聚类分析 联合分析 |
An Analysis on the Factors Influencing the Decision-Making of Hong Kong Group Tourists Visitors to Shanghai World Expo |
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| YAN Qi,YANG Yun.An Analysis on the Factors Influencing the Decision-Making of Hong Kong Group Tourists Visitors to Shanghai World Expo[J].Tourism Science,2011,25(1):72-79. |
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| Authors: | YAN Qi YANG Yun |
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| Institution: | YAN Qi1,YANG Yun2 (1.School of Humanities,Southeast University,Nanjing 210018,China,2.Tourism Department,Kunming University,Kunming 650118,China) |
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| Abstract: | Shanghai World Expo was the most important event of China tourism in 2010,so in-depth understanding and analysis of consumer behaviors of the visitors will be of significant implications to the development and marketing of Chinese event-tourism products in future.By using cluster analysis and conjoint analysis methods,this paper makes a preliminary exploration and evaluates the consumer behavioral characteristics of Hong Kong group tourists to the Expo from both supply and demand perspectives.The results in... |
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| Keywords: | Shanghai World Expo consumer behavior selection preference cluster analysis conjoint analysis |
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