Time Consuming: Women's Radio and the Reconstruction of National Narratives in Western Germany 1945-1948

The question of the proper place of women in German societywas one of the most pressing issues of the time immediatelyafter the Second World War. The sheer numerical disproportionof women to men in Germany, combined with the expanded publicroles many women had adopted during wartime, meant that therewas hardly a debate about postwar German society that was notin some way touched by this question. The expanded role andvisibility of women in the immediate postwar era coincided withthe unprecedented dominance of the radio, which had emergedfrom the war as the best preserved means of mass communication,information and cheap entertainment. This article shows theimportant role played by the radio, and in particular women'sprogrammes, in helping to shape the role and visions of womenin the developing West German society. Based on an analysisof the way women's programmes addressed the activity of womenin society, it is argued that in the years of scarcity beforethe 1948 currency reform, women's time gained unprecedentedvalue as a consumer ‘commodity’. In particular,the efforts of women's programmes to structure and disciplinewomen's use of time contributed significantly to the discourseof women as consumer citizens that developed dominance in thesocial market economy of the Federal Republic. The image ofthe female time consumer was combined in women's programmeswith essential notions of femininity to create new narrativesof German national identity. Within the broader context of thedebate on the role of women in society, radio programming ofthe immediate postwar years helped to embed certain discourseson femininity, consumption and Germanness that later developedin 1950s society.