The Design of Gold Jewellery Stimulation and Promotion by the World Gold Council

Abstract

As with any work of art or industrial product, good design of jewellery is essential if it is to appeal to its owner. In the field of gold jewellery, the World Gold Council is playing a leading role and its efforts are here reviewed by commenting on the taste in British and Continental design of gold jewellery. Consumer preference, whether organic, symbolic or elementary jewellery is preferred, and the growth of the market are here discussed.