| 出入西安的美加游客空间转移模式研究 |
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| 引用本文： | 马耀峰,苟小东,余洁. 出入西安的美加游客空间转移模式研究[J]. 人文地理, 1999, 14(3): 13. DOI: 10.13959/j.issn.1003-2398.1999.03.003 |
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| 作者姓名： | 马耀峰 苟小东 余洁 |
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| 作者单位： | 陕西师范大学旅游与环境学院, 西安 710062 |
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| 摘 要： | 通过对出入西安美加游客的实地调查,利用计算机软件建立数据库进行资料统计分析,探讨西安与其它旅游热点城市之间美加游客空间转移模式及其影响因素,提出美加旅游市场的几点营销策略。
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| 关 键 词： | 西安 美加游客 空间转移模式 营销策略 |
| 收稿时间： | 1999-05-17 |
STUDY ON THE SPATIAL MOVEMENT MODE OF VISITORS FROM U. S. AND CANADA TO AND OUT OF XI'AN |
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| MA Yao-feng,GOU Xiao-dong,Yu jie. STUDY ON THE SPATIAL MOVEMENT MODE OF VISITORS FROM U. S. AND CANADA TO AND OUT OF XI'AN[J]. Human Geography, 1999, 14(3): 13. DOI: 10.13959/j.issn.1003-2398.1999.03.003 |
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| Authors: | MA Yao-feng GOU Xiao-dong Yu jie |
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| Affiliation: | Tourism and Environment College of Shaanxi Teachers Univ. Xi'an 710062, China |
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| Abstract: | Study on tourist flow is important to tourism marketing management.Under the help of the Database software Visual Foxpro statistical analysis is made on the 2-year investigation of U. S. and Canadian visitors to and out of Xi'an.The spatial movement mode of U. S. and Canadian visitors between Xi'an and other hot tourist cities in China is found to be unbalanced, with its main flow between Xi'an and Beijing, Shanghai.The major reasons for this should be the role Beijing and Shanghai play as entry and exit ports for U. S. and Canadian visitors and the current sightseeing routes sold to them.Finally, three suggestions are given. |
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| Keywords: | Xi'an visitors from U. S. and Canada spatial movement mode marketing strategies |
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