江苏省旅游客源市场结构与开发对策研究

客源市场的研究是旅游开发的基础，为旅游资源开发与规划和旅游管理活动提供了科学依据。具有极为重要的理论意义与实践意义。本文根据客源市场结构的有关理论，结合相关旅游统计资料，探讨了江苏客源市场的结构特征，分析了空间结构、时间结构与旅游者类型结构。在此基础上对江苏省国内外客源市场的目标层次进行了划分，并提出了旅游市场的开发对策。

The Structure and Exploitation Polices of Tourist Market in Jiangsu Province

Studying tourist resources market is the basis for developing tourism since it provides scientific basis for tourism resources development and planning as well as tourism management activities. Therefore, it has great theoretical and practical importance. In accordance with relevant theory of tourist resources market, the paper probed into the feature of the structure of tourist resources of Jiangsu province and analyzed its spatial structure, time structure as well as tourist typology structure in the light of tourism statistics. Based on the analysis, the paper graded domestic and international tourist resources of Jiangsu province into several levels and advanced some policies for exploiting this tourist market.