Abstract: | The end of the Cold War marked the apogee of Western global domination, but this has since come under increasing threat, notably through the rise of China. To preserve the values of European social democracy, it makes more sense to negotiate new rules of political economy with multiple centres of power across Eurasia than to plunge deeper into a free trade zone with North America. Current European institutions are unable to respond to this new challenge; nor are the institutions of sociocultural anthropology in Europe conducive to a balanced, historically informed perspective on the super‐continent, Eurasia. |