Embodied bicycle commuters in a car world

As an initiative to increase cycling, bike to work (BTW) events emphasize a pragmatic approach in which people learn through sensory experience. Pragmatism contends that the lived experience of the commuter within fluid geographies of social and physical conditions informs commuting knowledge and behavior. I researched how bicyclists participate in the 2012 BTW event in Lake Tahoe (USA) and how these experiences facilitate the process of becoming bicycle commuters. My study included participant observations, interviews, video observations, and route mapping. I analyzed this data with thematic and narrative analyses. I find that the BTW event illuminates bicycling, a normally invisible practice in a car world, and creates temporary bicycle-friendly spaces that provide the embodied experience and knowledge of bicycle commuting within context. Through this lived experience, participants can break free from unconscious car-based patterns and become embodied bicycle commuters who engage in active renegotiations of their commuting practices.